What is a key performance indicator (KPI)? At first glance, this phrase may seem a little complicated, but it is not as complicated as you think. In a simple definition, it can be said that these indicators are criteria that you can use to see if you have reached your main goals in business or not. Are the strategies you have considered for your SEO services Dubai effective? You may have launched a website and put a lot of effort into its internal SEO and external SEO. These indicators help you have a better and deeper view of the growth or lack of growth of your site. In this article, I want to introduce you to 5 of the most important performance indicators that can show the success rate of an SEO project.
Organic Sessions
The main measure of your success in SEO is the increase in organic traffic. Organic traffic visits are obtained through searches in search engines and the user clicks on your site.
Many factors can affect the increase of your website traffic, such as content marketing, and digital or traditional advertising. However, the best way to increase natural or organic search is to write strong content with a catchy and competitive title that can drive the audience to your site.
Keyword Ranking Increases
The rank of the site in the main keywords is also one of the important KPIs, which is determined based on the position of the site in the search engines in the keywords.
Leads / Conversions
Whatever your goal is, you must be able to manage and direct your site visitors. Any user who searches for a keyword related to your business and enters your site usually needs the services or products you offer. He can be a buyer. So now that you have managed to attract him to your site, you should not lose him easily.
Bounce Rate
If a user leaves a site as soon as he enters it, this message is sent to the search engines that the user was not satisfied with the site or that the content was not useful and relevant. As a result, they reconsider their ranking and lower the rank of that site.
Page Per Session
The fifth key performance indicator in SEO is the number of pages that the user visits each time they visit the site. It means that a user comes to your site and visits different pages of your site.
The Last Word
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